Expanding Horizons: The Growth Journey of a Private Healthcare Group
Strategy of investing in quality and specialization to reach a larger market
The establishment of a specialized obstetrics and gynecology facility in Can Tho led to the formation of a healthcare group with a national expansion focus. The group’s founder, Dr. Nguyen Thi Ngoc Ho, has steered the system through the general difficulties faced by the private healthcare sector to enter the Ho Chi Minh City (HCMC) market in 2024.
The group’s fourth member, Phuong Nam Hospital, opened in HCMC in March 2024. This new facility, along with the three existing hospitals in Can Tho, Dong Thap, and Soc Trang, is built on over two hectares, featuring a nine-story design and a capacity of over 120 beds. The hospital adheres to international standards like JCI and ISO 15189, focusing on developing a comprehensive healthcare ecosystem centered around its core departments: Obstetrics – Gynecology, Pediatrics, and Assisted Reproductive Technology (IVF). The group aims to provide complete reproductive health care services while gradually expanding into specialized multi-disciplinary care. The average occupancy rate remains high, at about 75%.
Professional Excellence and International Vision
The group’s IVF system reports positive outcomes, with the average pregnancy rate from single frozen embryo transfer reaching 79% (2022–2024), surpassing the international scientific average of 40–45%. This success has attracted both domestic and international clients, including couples from Australia and the United States seeking IVF treatment. To date, the group has supported the birth of 4,510 babies through assisted reproductive methods.
The group is one of the few global healthcare systems and the first in Southeast Asia to achieve the JCI Enterprise certification (an international recognition for the quality and safety of a hospital system) in late 2024. The commitment to consistently pursuing this international standard from the outset is a key strategy that helps create a competitive advantage and enhances credibility with patients, investors, and international partners.
Driving Forces and Management
The group’s inception stems from Dr. Ngoc Ho’s desire to build an international-standard hospital that provides high safety for mothers and babies, addressing the frequent overcrowding in public medical facilities.
The first hospital in Can Tho was inaugurated in December 2010 with an initial investment of $25 million. Despite facing early challenges in social trust, human resources, and finance, the hospital achieved operational break-even by its second year of activity.
Throughout its development, the group considers people the most crucial factor, emphasizing continuous training and professional development for its staff. The founder’s background as a medical doctor with deep expertise is seen as an advantage in decision-making and leading the team in implementing innovations.
With an expansionary vision, the group secured a $116 million investment from the UK-based investment fund CVC Capital Partners in 2022. The group plans to open two more hospitals by 2030, reflecting its ambition to professionalize private healthcare services with systematic quality and management standards.
Source: https://forbes.vn/tap-doan-y-te-phuong-chau-va-duong-ra-bien-lon
